Singapore is to become the first country in the world to ban advertisements of fizzy drinks and juices with a high sugar content.
The country has one of the highest rates of diabetes per capita, according to a Reuters report.
Not only will they ban advertisements for sugary drinks but they will get beverage makers to put a large warning on the labels about the effects of sugar consumption.
The labelling and advert ban will be included on soft drinks, juices, three-in-one drink sachets, flavoured milk and yoghurt drinks.
They will introduce a colour-coded system on the labels to show a grade to indicate if the drink is healthy, neutral or unhealthy. More than 30 countries have introduced this technique. For example, in Chile the sales of drinks that have unhealthy indicator labels on them have dropped 25% over the last year and a half.
The new ban is a desperate attempt to manage the country’s diabetes epidemic. Last year, a report showed that the average Singaporean consumes around 12 teaspoons of sugar a day.
The advert ban will be applied to many of the media platforms including print, radio, television and websites. The ban is said to be up and running in 2020.
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